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Why I do what I do.
My love for South Africa is at the heart of everything I do — its people, its beauty, and all the potential I see everywhere. I’ve always had a thing for the pretty and playful — sneaking into my mother’s makeup, wearing her wedding dress every chance I got, and dreaming about designing beautiful clothes long before I knew it could be my career. I love helping brands grow and share their own kind of pretty with the world, the kind that makes people pause and smile.
I believe building a stronger future starts at home, by nurturing the brands, stories, and ideas that reflect our local culture and spirit.
My mission is to help homegrown brands find their voice and thrive — because when our brands do well, our communities do too.
This isn’t just marketing. It’s about creating with heart, connecting with purpose, and building something beautiful for the place we call home.